Star Wars’ Failure in China — and What It Means Beyond China

#1. The movies did poorly in China because the nostalgia operative elsewhere was not a factor in that country. That is to say, China missed the moment when Star Wars came out — way back in the 1970s.

#2. The movies did poorly because they were simply not very accessible.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store