Our First Non-Superhero Summer Movie Season Kickoff Since 2006
Surveying those films that launched the hugely important summer movie season over the course of the twenty-first century one finds that it is not only the case that nearly every first weekend of that season since 2008 has been launched by a Marvel Cinematic Universe (MCU) film (beginning with that year’s ), with this the case for each and every proper summer season since 2015.* It is also the case that since 2002 just about every summer movie season was launched by a Marvel superhero epic — with the Spider-Man (2002, 2004, 2007) and X-Men (2003) movies arrived before the MCU came along, and filling in the gaps in most of those rare years after Iron Man when there was no MCU film scheduled for that weekend (2009, 2014).**
It was an extraordinary run testifying to the extraordinary popularity not just of the MCU, but the broader Marvel brand, and the superhero film generally.
Of course, 2024 will not be seeing an MCU, or any Marvel or even superhero, release on the first weekend of summer. Instead the season will open with . . . The Fall Guy.
This may seem just a blip. After all, Captain America 4 was supposed to open that critical first weekend, but this was made impossible by last year’s double-strike by Hollywood’s actors and writers. However, it is also the case that the MCU, and the superhero genre more broadly, have had a very rough year and a half at this point, with Marvel’s Phase Four clearly troubled by the time of Thor 4 (from which point on sequels were making 20 to 50 percent less in real terms than the films which preceded them), and Captain Marvel 2 proved a catastrophe, its global gross ultimately a mere 15 percent that of the original. As the situation stands, Disney-Marvel may still plan to have The Thunderbolts, at least, out on May 2, 2025, and may still succeed in doing that — but barring a turnaround in the fortunes of the franchise and the genre the results will only testify to the passing of their old market dominance.
* The films are, respectively, Iron Man) (2008) and its two sequels (2010, 2013), the first Thor movie (2011), the third Captain America movie (2016), the four Avengers films (2012, 2015, 2018, 2019), the second and third Guardians of the Galaxy movies (2017, 2023), and Dr. Strange 2 (2022). (Where the exceptional 2020–2021 period is concerned it is worth remembering that Black Widow was scheduled for the first weekend of May 2020, and delayed only by the pandemic, which had a sufficiently distorting effect on the summer of 2021 that the author of this post also does not count it as a “proper” summer.)
** The films in question were X-Men: Wolverine in 2009 and The Amazing Spider-Man 2 in 2014. The sole years in which this did not occur were 2005 and 2006 (kicked off by Ridley Scott’s historical epic Kingdom of Heaven, and Mission: Impossible III, respectively, both significant disappointments that ultimately underlined just how important the superhero film was to become in this period).
Originally published at https://raritania.blogspot.com.
